With the modern RTD renaissance in full effect, Breezer recognised the opportunity to revolutionise the market with a rebrand that celebrated its status as one of the original RTDs. To support this initiative, we crafted a renewed global identity that unified the brand across the world, with the goal of recruiting the next generation of Breezer drinkers. The scope of work included packaging, POS, in-store activation, and OOH advertising.
The updated identity included a new crown icon representing the brand's long-standing heritage and a bold new wordmark with a contemporary typeface and rays of sunshine to evoke a horizon. Colourful abstract patterns on the horizon line and neck label conveyed the different flavours of the range, with descriptors added to heighten flavour appeal.
The final design amplifies the Breezer legacy with iconic assets that elevate the brand's playful edge while giving it a premium touch to meet modern expectations.