As part of our global rebrand of Breezer, we were tasked with uniting the packaging with a redesign that would help the brand reclaim its crown as one of the original RTDs. The packaging needed to pop on shelf, capturing the brand’s vibrant energy to reflect its fresh new direction, all while maintaining a premium, sophisticated appeal.
A key challenge was creating packaging that could work across diverse markets, each with its own cultural nuances and expectations. We tackled this by incorporating key elements from the refreshed identity—like the new ‘splash’ crown logo—into the bottles and cans.
To make the packaging stand out on shelf, we introduced abstract, street art-inspired patterns that represented Breezer’s wide range of flavours, making each variant instantly recognisable. Using screen-printing techniques and tactile varnishing, we added texture to elevate the design, delivering a premium finish while staying true to the brand’s playful spirit.
The result is a cohesive, premium packaging that sparked 'Breezer Fever,' celebrating the brand's legacy while embracing the future and positioning Breezer as the go-to choice for a new generation of consumers.
