CleanCo is revolutionising the non-alcoholic spirits market with its bold promise: "Skip the Hangover, Not the Fun." Originally offering a non-alcoholic gin alternative, the brand has expanded to include whisky, rum, tequila, vodka, and more. To take on the challenges of scaling up and standing out, CleanCo enlisted our help to create a revitalised look that popson shelves, embodies its spirited personality, and optimises costs with a lighter bottle ahead of a major US launch.
The new labels showcase hand-drawn illustrations that celebrate each spirit's unique characteristics, enhancing product navigation. A vibrant colour palette, updated typography, and a refined brandmark reinforce the brand’s modern aesthetic, ensuring strong visual distinction across all platforms. While retaining the original hexagonal shape, the redesigned bottle uses less glass and consumes 50% less energy, preserving its beauty with sustainable efficiency.
This comprehensive redesign not only fulfils functional requirements like enhancing shelf presence and streamlining costs, but also positions CleanCo as the leading choice for premium non-alcoholic drinking experiences. In a market ripe for innovation, CleanCo is not just following trends; it is setting the standard for what non-alcoholic spirits can be.
