Bombay Sapphire RTD

Bombay Sapphire took their time to carefully craft the perfect “GnT”, and it deserved a design that was equally as deliberate in blending craft with timeless sophistication.

The new look for this premium premixed offering is a perfect serve of classic iconicity with a bold modern twist. The architecture amplifies the brand’s colours to deliver powerful standout whilst also creating enough flexibility to extend the range with High Strength and Light variants as well as flavour offerings including Bombay Bramble and Bombay Citrus Collins. The design is completed with elegant typography and metallic detailing that help deliver a level of sophistication not yet seen in the booming RTD category.

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Other Work

17

A hidden reveal for your eyes only

Brand Personalisation

16

A tactile tribute to time

Packaging Design | Portfolio Extension

15

Turning the page on a new chapter

Brand World | Visual Identity | Brand Guidelines

14

The spirit of travel

Limited Edition Packaging | Activation Toolkits

13

A decade at the distillery

Brand Collaboration | Limited Edition Packaging | Press Kits

12

Where café meets craft

Packaging Design | Portfolio Extension

11

The gift that keeps on mixing

Packaging Design | Gift With Purchase

10

Prestigious harvests

Positioning | Bottle Design |Visual Identity

9

The OG RTD reclaims its crown

Brand Repositioning | Packaging Design | Visual Identity

8

Mix like you mean it

Visual Identity | Bottle Design

7

It's time to Play On!

Brand World | Brand Guidelines | Activation Toolkits

6

Soft - but with an edge

Brand Creation | Visual Identity | Packaging Design

5

A chameleon in crafted No/Lo

Brand Creation | Brand Positioning | Visual Identity | Bottle Design | Brand Guidelines

4

A cultural masterpiece

Brand Collaboration | Limited Edition Packaging | Press Kits

3

Cocktail companions

Packaging Design | Visual Identity | Secondary Packaging

2

Artistic interpretations

Brand Collaboration | Limited Edition Packaging Design

17

A hidden reveal for your eyes only

Brand Personalisation

16

A tactile tribute to time

Packaging Design | Portfolio Extension

15

Turning the page on a new chapter

Brand World | Visual Identity | Brand Guidelines

14

The spirit of travel

Limited Edition Packaging | Activation Toolkits

13

A decade at the distillery

Brand Collaboration | Limited Edition Packaging | Press Kits

12

Where café meets craft

Packaging Design | Portfolio Extension

11

The gift that keeps on mixing

Packaging Design | Gift With Purchase

10

Prestigious harvests

Positioning | Bottle Design |Visual Identity

9

The OG RTD reclaims its crown

Brand Repositioning | Packaging Design | Visual Identity

8

Mix like you mean it

Visual Identity | Bottle Design

7

It's time to Play On!

Brand World | Brand Guidelines | Activation Toolkits

6

Soft - but with an edge

Brand Creation | Visual Identity | Packaging Design

5

A chameleon in crafted No/Lo

Brand Creation | Brand Positioning | Visual Identity | Bottle Design | Brand Guidelines

4

A cultural masterpiece

Brand Collaboration | Limited Edition Packaging | Press Kits

3

Cocktail companions

Packaging Design | Visual Identity | Secondary Packaging

2

Artistic interpretations

Brand Collaboration | Limited Edition Packaging Design