GREY GOOSE stands for more than a vodka of unparalleled quality. It is a celebration of life; taking the time to savour simple pleasures and revel in sensorial experiences.
Bringing this philosophy to the fore through the brand’s gifting offer was paramount. However demanding life becomes, wherever you are in the world, the perfect GREY GOOSE martini cocktail should never be far from hand.
So, how could we encourage premium vodka drinkers not to get swallowed up in the daily grind and instead say ‘Oui’ to more moments of pleasure?
Knockout’s journey began by aligning our approach with the brand’s immersive platform: The GREY GOOSE Hôtel, a fictional and philosophical destination where time moves at your own pace and living in the moment is always on the menu.
Tapping into the notion that every journey is shaped by what you take with you and what you leave behind, the language of luxury luggage felt like the perfect vehicle.
Travel trunk aesthetics and globe-trotting paraphernalia provided the inspiration for a collection of intricately detailed gift tins.
Executed with timeless elegance and playful wit, the series is an homage to luxury travel with more than a touch of French flair.
Crafted for a global rollout across multiple retail channels, from premium outlets to luxury department stores, the GREY GOOSE luggage-inspired collection elevates everyday gifting into a class of its own.
The collection comprises a tiered range of gift solutions:
PREMIUM: A stunning suitcase-style metal tin in a beautiful blue satin finish, with ribbed panel detailing and precision-curved edging.
BUSINESS: A travel retail exclusive featuring a collection of collectible stickers celebrating iconic city destinations.
FIRST CLASS: An exclusive release of only 600 cases. These coveted martini cocktail-making kits include a pair of branded martini cocktail glasses, a leather luggage tag designed to hold a digital tracker, and a passport holder with a booklet of beautifully handcrafted illustrations detailing how to make six perfect vodka martini cocktails.
Each is a memorable encounter, presented in a gift box that’s a pleasure both to give and to receive.
