Each whiskey in the Tullamore D.E.W. Heritage Collection has its own story.
The triple-distilled 14-Year-Old Single Malt delivers a taste that is fresh, balanced and refined, while the 18-Year-Old, matured in Bourbon, Sherry, Port and Madeira casks, offers a smooth, complex and quietly profound experience. Both expressions demanded a design that could articulate their distinct flavour profiles, individual ageing journeys and character with a new level of confidence.
Simple yet contemporary, our design honours the legacy of the Tullamore D.E.W. name, telling the story of each expression through considered, crafted details. Prestige-textured paper stock elevates the bottle’s presence, while fine foiling and layered finishes introduce depth and authenticity. Bold, hand-drawn age statements give each expression clarity and distinction, resulting in an execution that echoes the brand’s heritage and the exceptional quality within.
Balancing a deliberately pared-back aesthetic with meticulously crafted details, the design is a true reflection of the craft and care that goes into every bottle of Tullamore D.E.W., driving greater brand value across the entire portfolio.
