We partnered with William Grant & Sons to design Tullamore D.E.W. Café Honey, a bold new flavoured Irish whiskey expression infused with coffee and honey. The challenge was to create packaging that captured the layered richness of flavour while staying true to the brand’s 192-year heritage.
Our design blends café culture with premium simplicity: dark amber labels swirling with texture, tactile honeycomb varnish, and a tiny bee playfully circling Tullamore’s iconic wolfhound. Café-style typography completes the story, delivering warmth and sophistication. The result is a pack that feels both authentic and modern, creating a distinctive new chapter in Tullamore D.E.W.’s flavour journey.
