We partnered with Bombay Sapphire to refresh its global visual identity, propelling the brand into a bold new era. The goal was clear: amplify the brand's signature blue to create a brand world as iconic as the bottle itself to celebrate Bombay Sapphire's rich heritage with a forward-thinking vision.
By elevating the role of the brand's signature blue, the refreshed identity strengthens Bombay Sapphire’s presence across all touchpoints. We brought this colour to life with a dynamic blend of textures, materials, finishes, and lighting techniques, ensuring its vibrancy and impact resonate deeply with Bombay Sapphire’s global audience.
We also reworked key brand elements. The logo was executed in CGI to better celebrate it's intricate metalwork and an antique gold finish to add depth and authenticity. A custom typeface was introduced, and gem-inspired patterns, along with refined illustrations, enrich the visual language, creating a modern yet timeless look.
The cohesive design system and brand world we created will guide everything Bombay Sapphire does—across all touchpoints and activations—ensuring a striking, consistent brand presence wherever it appears. This evolution transforms every interaction into a seamless and immersive experience that celebrates the craftsmanship, creativity, and unique spirit behind this world-renowned gin.
