Bombay Sapphire Global BVI

We partnered with Bombay Sapphire to refresh its global visual identity, propelling the brand into a bold new era. The goal was clear: amplify the brand's signature blue to create a brand world as iconic as the bottle itself to celebrate Bombay Sapphire's rich heritage with a forward-thinking vision.

By elevating the role of the brand's signature blue, the refreshed identity strengthens Bombay Sapphire’s presence across all touchpoints. We brought this colour to life with a dynamic blend of textures, materials, finishes, and lighting techniques, ensuring its vibrancy and impact resonate deeply with Bombay Sapphire’s global audience.

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Elevating assets

We also reworked key brand elements. The logo was executed in CGI to better celebrate it's intricate metalwork and an antique gold finish to add depth and authenticity. A custom typeface was introduced, and gem-inspired patterns, along with refined illustrations, enrich the visual language, creating a modern yet timeless look.

The cohesive design system and brand world we created will guide everything Bombay Sapphire does—across all touchpoints and activations—ensuring a striking, consistent brand presence wherever it appears. This evolution transforms every interaction into a seamless and immersive experience that celebrates the craftsmanship, creativity, and unique spirit behind this world-renowned gin.

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Other Work

Bombay Sapphire STEP INTO THE BLUE
14

Turning the page on a new chapter

Brand World | Visual Identity | Brand Guidelines

13

The spirit of travel

Limited Edition Packaging | Activation Toolkits

12

Mix like you mean it

Visual Identity | Bottle Design

KO Bombay BVI SITB
11

The gift that keeps on mixing

Packaging Design | Gift With Purchase

KO Bombay BVI SITB
10

A decade at the distillery

Brand Collaboration | Limited Edition Packaging | Press Kits

9

The OG RTD reclaims its crown

Brand Repositioning | Packaging Design | Visual Identity

8

A chameleon in crafted No/Lo

Brand Creation | Brand Positioning | Visual Identity | Bottle Design | Brand Guidelines

Bombay Sapphire STEP INTO THE BLUE
7

Soft - but with an edge

Brand Creation | Visual Identity | Packaging Design

Bombay Sapphire STEP INTO THE BLUE
6

It's time to Play On!

Brand World | Brand Guidelines | Activation Toolkits

5

A cultural masterpiece

Brand Collaboration | Limited Edition Packaging | Press Kits

4

Cocktail companions

Packaging Design | Visual Identity | Secondary Packaging

Bombay Sapphire STEP INTO THE BLUE
3

Prestigious harvests

Positioning | Bottle Design |Visual Identity

Bombay Sapphire STEP INTO THE BLUE
2

Artistic interpretations

Brand Collaboration | Limited Edition Packaging Design

1

Flavourful infusions

Limited Edition Packaging Design

14

Turning the page on a new chapter

Brand World | Visual Identity | Brand Guidelines

13

The spirit of travel

Limited Edition Packaging | Activation Toolkits

12

Mix like you mean it

Visual Identity | Bottle Design

11

The gift that keeps on mixing

Packaging Design | Gift With Purchase

10

A decade at the distillery

Brand Collaboration | Limited Edition Packaging | Press Kits

9

The OG RTD reclaims its crown

Brand Repositioning | Packaging Design | Visual Identity

8

A chameleon in crafted No/Lo

Brand Creation | Brand Positioning | Visual Identity | Bottle Design | Brand Guidelines

7

Soft - but with an edge

Brand Creation | Visual Identity | Packaging Design

6

It's time to Play On!

Brand World | Brand Guidelines | Activation Toolkits

5

A cultural masterpiece

Brand Collaboration | Limited Edition Packaging | Press Kits

4

Cocktail companions

Packaging Design | Visual Identity | Secondary Packaging

3

Prestigious harvests

Positioning | Bottle Design |Visual Identity

2

Artistic interpretations

Brand Collaboration | Limited Edition Packaging Design

1

Flavourful infusions

Limited Edition Packaging Design