Zeo Non Alcoholic Spirit

The embodiment of contemporary craft, the design of ZEO strikes a dynamic balance between complexity and minimalism.

Our challenge was to craft an identity for this new-to-the-world, zero-alcohol spirit that would elevate the burgeoning category with modern sophistication and style.

ZEO’s brand symbol, the chameleon, was born from the insight that non-alcohol drinkers have a dual desire to both blend-in with crowd and stand out with something truly special. The intricate illustration style of the chameleon that curls around the label conveys the complexity of ZEO’s sensorial experience whilst a clean, uncluttered wordmark gives the brand a contemporary feel with bold simplicity.

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Other Work

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The spirit of travel

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Packaging Design | Gift With Purchase

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Brand Collaboration | Limited Edition Packaging | Press Kits

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Brand Repositioning | Packaging Design | Visual Identity

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A chameleon in crafted No/Lo

Brand Creation | Brand Positioning | Visual Identity | Bottle Design | Brand Guidelines

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Soft - but with an edge

Brand Creation | Visual Identity | Packaging Design

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Brand World | Brand Guidelines | Activation Toolkits

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Brand Collaboration | Limited Edition Packaging | Press Kits

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Packaging Design | Visual Identity | Secondary Packaging

Bombay Sapphire STEP INTO THE BLUE
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Prestigious harvests

Positioning | Bottle Design |Visual Identity

Bombay Sapphire STEP INTO THE BLUE
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Artistic interpretations

Brand Collaboration | Limited Edition Packaging Design

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Flavourful infusions

Limited Edition Packaging Design

14

Turning the page on a new chapter

Brand World | Visual Identity | Brand Guidelines

13

The spirit of travel

Limited Edition Packaging | Activation Toolkits

12

Mix like you mean it

Visual Identity | Bottle Design

11

The gift that keeps on mixing

Packaging Design | Gift With Purchase

10

A decade at the distillery

Brand Collaboration | Limited Edition Packaging | Press Kits

9

The OG RTD reclaims its crown

Brand Repositioning | Packaging Design | Visual Identity

8

A chameleon in crafted No/Lo

Brand Creation | Brand Positioning | Visual Identity | Bottle Design | Brand Guidelines

7

Soft - but with an edge

Brand Creation | Visual Identity | Packaging Design

6

It's time to Play On!

Brand World | Brand Guidelines | Activation Toolkits

5

A cultural masterpiece

Brand Collaboration | Limited Edition Packaging | Press Kits

4

Cocktail companions

Packaging Design | Visual Identity | Secondary Packaging

3

Prestigious harvests

Positioning | Bottle Design |Visual Identity

2

Artistic interpretations

Brand Collaboration | Limited Edition Packaging Design

1

Flavourful infusions

Limited Edition Packaging Design